Strategy In Practice

Strategy is an abused word in Australia as it is often confused with tactics. You can be regarded as strategic even if all you do, is vary the price of your products.
Strategy is all about choice, choosing to do something or choosing not to do something.
Michael E. Porter puts it like this:
" the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match."
Porter's HBR Art […]